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British Airways introduces new tactic to encourage keen travellers – what is it?

British Airways and other airlines around the world have been hit hard by the coronavirus pandemic. The pandemic which has swept the globe has had a devastating impact on the travel and tourism sector in particular. With travel restrictions still in place and new quarantine rules being introduced this week, holidays for Britons have taken a back seat.

Foreign and Commonwealth Office (FCO) travel advice in the UK still states that travel overseas is not permitted unless it is essential.

And now, as some countries in Europe look to open their doors to tourists later in the summer, airlines are finding innovative ways to encourage people to fly.

Budget airlines such as Ryanair and easyJet have slashed their prices for future holidays to get people flying again.

And now British Airways, has decided to extend its loyalty scheme to its members.

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“As the world prepares to fly once more, we know there is still a long road ahead, and we wanted you to know that we’ll be right there with you every step of the journey.”

Members of the loyalty scheme have been told they will receive an extra 12 months in recognition of their “loyalty and support”.

Furthermore, the airline has cut the amount of “tier points” needed to become a member.

For example, to receive a silver card a traveller must take 37 eligible flights with the airline.

The silver card gives members access to business lounges, priority boarding, free seat selection when booking and member-only offers.

The airline is also giving customers an extra six months to use “gold upgrade vouchers, companion vouchers and travel together tickets”.

It comes as BA announced plans to auction some of its art collection to raise funds.

The airline owns artwork by renowned artists Tracey Emin, Anish Kapoor and Chris Ofili with some of the pieces being valued at more than £1million.

The airline has called in valuers to see how much the collection is worth.

BA is planning to auction off at least 10 major pieces.

Some of the artwork is displayed at the firm’s Waterside headquarters near Heathrow.

Other pieces are on the walls of the airlines’ executive lounges.

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